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Latest Work

  • GPM Concierge

    GPM Concierge

    This fall we worked with Groupe Premier Médical, which specializes in customized group insurance, optimizing client portfolios to offer the most flexible solutions in the industry. Our mandate: to build the identity of a customized program that would be offered to prestige clients. This led to the creation of GPM Concierge, a program offering its subscribers personalized assistance in their service and claims. To present this new program to an elite clientele of senior business leaders, we designed an introductory kit with time as its theme, a commodity that is all too short in supply among members of this community. Employing various textures and creating a contrast between neutral and more vivid colours, we are able to convey the sophistication of the program in a layout that evokes the excellence of its service as much as the deference and humanity that are at the heart of the GPM brand.

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  • PENGUIN

    PENGUIN

    The PENGUIN associates are specialists and, above all, passionate about images. Climbing a tree to take a photo, or stuffing themselves in the trunk of a car to film a bike race, they do it because they love it. And these are exactly the kind of passionate individuals with whom we love to collaborate. So when Audric and Alex approached us to create their brand identity, we were excited to help in the launch of their enterprise. Beyond their great ability to capture a moment, the two associates are team players who will never let you down and have an ability to adapt to any challenge. Which is why we suggested the PENGUIN name. A name that evokes, in a playful way, the pleasure that they derive from each of the projects they undertake, and the propinquity with which they work with their clients. We then developed a strong and unique visual identity which, while evoking their technical expertise, highlights their ability to bring a touch of poetry and emotion to every project in which they are involved.

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  • soupesoup

    soupesoup

    Since 2001, soupesoup restaurants have offered a unique culinary experience in a warm and inviting atmosphere. In recent years, the number of restaurants and their menus have continued to grow. Recognizing the importance of promoting their new services and of establishing a special relationship with their customers, soupesoup approached us to do a redesign of their web site and to develop a content strategy for their social media. To showcase the variety and originality of Chef Caroline Dumas’ recipes, we angled our creative approach towards rich and colourful visuals. This allowed us to create a vibrant site, leaving pride of place to the pleasures of the table. We then developed a content strategy that emphasizes atmosphere, culinary creativity and the members of the soupesoup team, thus accentuating proximity and interaction with the community. Thanks to these new tools, the brand can now communicate the soupesoup experience beyond the borders of its restaurants.

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  • Équiterre

    Équiterre

    About 20 years ago, Équiterre established their service of bio baskets. This provided people across Quebec access to baskets of fresh organic products, delivered to a drop point near their place of residence. Growing in popularity and offered in more and more areas, the service needed to update some of its web communication tools. In the spring of 2014, in cooperation with WeMakeCustom, we were given the mandate to review the platform and the web search engine of paniersbio.org. Building on the visuals developed for the Family Farmers campaign, we developed a microsite with a refined ergonomics and simplified navigability. We also created an easy-to-use and recognize iconographical system. All in the goal of giving users access to full information at a single glance.

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Latest Stories

A change of perspective to fuel your creativity

A change of perspective to fuel your creativity

Do you ever press the pause button on your life and reflect on your achievements and aspirations? To stay creative and alert for new opportunities, it’s important to occasionally unplug and find inspiration elsewhere. Living these reflective moments to the fullest could very well help reveal your next big idea or project. Simon Sinek, an ...

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The industry where small is big

The industry where small is big

The creative field is evolving towards an eclectic one, where big agencies are facing the constant arrival of dynamic small studios. For its 6th edition, DynamicMTL has decided to explore the great impacts of small design studios. We are one of these « small » creative agencies. This label, if we may say so, does not prevent ...

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